digital marketing, social media, social media management, strategy

Social Media Strategy – Why Do So Many Businesses Not Have One?

social media strategy

Working with many businesses and organisations, it consistently surprises me that so few of them have a social media strategy and plan in place. They literally do not have objectives set for their social media activity or content planned. This┬áhas made me ponder on this question: Social Media Strategy – why do so many businesses not have one?