digital marketing

Digital Analytics 101 – When Was The Last Time You Looked At The Data?

digital analytics

The beauty of digital marketing is its complete measurability. Unlike traditional marketing using e.g. flyers or newspaper ads or radio spots, you can actually definitively know how many people saw your message and took action on it. But when was the last time you looked at the data to track your marketing activity? Here is my Digital Analytics 101, with…

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