social media, social media management

My Tried and Tested Tips for Effective Social Media Plans

social media plans

I’m continually amazed by the amount of businesses and organisations that I work with that lack of any sort of effective social media plan. And actually how many lack any sort of social media plan full stop. If you run social channels and you don’t have a social media plan, then slap on the wrist from me. You need a…

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digital marketing, social media, social media management, strategy

Social Media Strategy – Why Do So Many Businesses Not Have One?

social media strategy

Working with many businesses and organisations, it consistently surprises me that so few of them have a social media strategy and plan in place. They literally do not have objectives set for their social media activity or content planned. This┬áhas made me ponder on this question: Social Media Strategy – why do so many businesses not have one?