digital marketing

Digital Analytics 101 – When Was The Last Time You Looked At The Data?

digital analytics

The beauty of digital marketing is its complete measurability. Unlike traditional marketing using e.g. flyers or newspaper ads or radio spots, you can actually definitively know how many people saw your message and took action on it. But when was the last time you looked at the data to track your marketing activity? Here is my Digital Analytics 101, with…

Read More

social media, social media management

My Tried and Tested Tips for Effective Social Media Plans

social media plans

I’m continually amazed by the amount of businesses and organisations that I work with that lack of any sort of effective social media plan. And actually how many lack any sort of social media plan full stop. If you run social channels and you don’t have a social media plan, then slap on the wrist from me. You need a…

Read More

digital marketing, social media, social media management, strategy

Social Media Strategy – Why Do So Many Businesses Not Have One?

social media strategy

Working with many businesses and organisations, it consistently surprises me that so few of them have a social media strategy and plan in place. They literally do not have objectives set for their social media activity or content planned. This has made me ponder on this question: Social Media Strategy – why do so many businesses not have one?

community management, content creation, social media management

The Ins and Outs (and Ups and Downs) of Community Management on Social Media

If you are a business owner, social media or marketing manager that is thinking of or be actively building a community on social media then you’ve come to the right place. As someone who has built a community of almost 600,000 parents on social media for Mykidstime, I wanted to share some of the ins and outs (and ups and downs!) on…

Read More

community management, content creation

9 Ways To Make Content Creation Simple (for Content Your Community will Love)

content creation

If you are a business owner, social media or marketing manager that wants to target parents then you may be thinking of or be actively building a community of parents on social media. As someone who has built a community of almost 600,000 parents on social media, I wanted to share some tips on creating content. Without content it’s very…

Read More