digital marketing

Digital Analytics 101 – When Was The Last Time You Looked At The Data?

digital analytics

The beauty of digital marketing is its complete measurability. Unlike traditional marketing using e.g. flyers or newspaper ads or radio spots, you can actually definitively know how many people saw your message and took action on it. But when was the last time you looked at the data to track your marketing activity? Here is my Digital Analytics 101, with…

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digital marketing, social media, social media management, strategy

Social Media Strategy – Why Do So Many Businesses Not Have One?

social media strategy

Working with many businesses and organisations, it consistently surprises me that so few of them have a social media strategy and plan in place. They literally do not have objectives set for their social media activity or content planned. This has made me ponder on this question: Social Media Strategy – why do so many businesses not have one?